Magazine Advertisment 1- Wretch 32

This is a magazine advertisment from the Music Magazine 'NME'. The idea of it is to try and promote and advertise an artists, in this case it is to promote Wretch 32. This particular advert uses an image of the artist himself. This is known as celebrity endorsment. It is a technique used to help sell an artists. In this case, it is also a good idea to use an image of the artist as it allows people to instantly know exaclty what the magazine advertisment is promoting.

Also the use of iconography with his chains hanging from his pocket and baggy clothing helps target the advert towards his target market. By doing this it helps him to ensure he is branching out to his target market, helping him sell more albums.

Typography is used in this magazine advert effedctively too, it fits in with the common theme of the advert whilst being clear and consice, making it easy to read. it also tell skey information, making it very important. In the top right we can see the artists name, along with the new album name directly in the middle of the advert. This is effective as the readers eyes are immidietly sent to this first, also due to it being in slightly bigger font than the rest of the writing. In smaller text we can also see key dates of the release and othe rartist names, which help persuade people to want to go and buy the album and buy tour tickets, another example of artist endorsment.

The use of colour in this piece is fairly limited, the colours are all very bland. The main colours used are dark, such as blacks and grey. This however alongside the white writing means it does stand out very well to the audience. At the top we can find some blue, this helps as it is some colour, meaning the advert doesnt look boring, however not enough to distract the viewers attention from the main aspects of the advert.

Overall, this magazine advert is very simple yet effective. However I do think it coul dbe improved as it isn't clear whether it is advertising and promoting Wretch 32's new album or whether he is releasing tour ticket dates. Therefore this could od with being clarrified to make it a better magazine ad. Also it will ensure that the audience doesnt get confused.