Music videos nowadays have reduced budgets compared to previous times. The budget for music videos rocketed, after the production of one of the most prolific music videos, 'Thriller, Michael Jackson'.
At this time, the opportunity was a lot higher, as support from record labels was a lot more. During this era, there was a lot of money still in the music industry and record labels could therefore afford to spend lots of music videos. In comparison to nowadays, music videos budgets are now about a fifth of what they were ten (10) years ago. There are many reasons why music video budgets have dropped, the main being because of the online age coming around, this therefore meant homemade music videos can be produced a lot easier, meaning it can be done for cheaper. Also anyone can easily post music videos online, meaning there is less security and therefore music videos can be accessed easily for free, meaning there is no money coming back to the record companies. Also piracy is a big issue, as it means that people can stream music for free, this means that they can view the music video for free online, and also then stream the song itself for free without buying the track, as a result meaning the record labels again aren't making any money, reducing there total capital and therefore there budget for spending on the production of music videos.
R&B Music Videos- These sort of music videos tend to be the most expensive music videos to make. When we watch these sort of videos, generic conventions of the genre that us as an audience expect to see are expensive cars, large houses and alcohol. This means music videos for this genre tend to be very expensive to produce and therefore only large mainstream record labels can afford to still produce these sort of music videos.
Rock Music Videos- This music video tends to consist of simulated performances from the band, and/or lots of clips from the band performing in recent concerts that have been edited together to form a montage of clips. These music videos are usually cheaper to make, and will usually show off the band and there ability to play live music (often showing members of the band playing different musical instruments).
Country Music Videos- Tend to be set outdoors and will usually have the band or artists in the shots. Often very performance based. These are again cheaper to make and will often be produced by smaller, niche record labels.
Pop Music Videos- These music videos are usually performance based. Often we will see the band in similar clothing that makes them look like a band. Incorporated in the music video will often be a dance routine as well.
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