Analysis of Past Student Music Video- Mac Miller: Frick Place Market

Positives:

This particular video is very good. Throughout there are a range of shots and shot types, helping to engage the audience as it keeps it different and interesting to watch. Also this helps show that it is well planned and very well thought out. This will also show off skills and talents to the examiner which will help to gain marks. Also from a professional aspect of things, it helps make it look realistic and like a proper music video. Some examples of the various shot angles are high angle shots, low angle shots, mid shots and fish eye shots. Also we have a range of shot types such as long shots and establishing shots.

There is a good use of lip sync throughout. This helps make it look good, and adds to the professionalism of the piece. This is because it is hard to edit in time to the music in order to make the lip synch look realistic therefore, this is a good thing about this music video.

Also there are lots of costume changes. This is a key convention of most music videos. Nowadays artists have a tendency to wear lots of different outfits in there music videos. By the students using lots of different costumes, it again helps the realism of the student music video and adds to the verisimilitude of the piece.

As well as lots of costume changes, there are also lots of different locations. This is a good thing because it means they have went out and planned different locations, helping it to be unique and interesting to watch. Also it shows they have considered location and the effects this would have on the audience. It also helps portray different lyrics as the scene sometimes matched the lyrics, helping the realism. It also shows the examiner that they have went out and filmed in lots of different places, which will help them get marks.

This location is on the streets somewhere, and the background shows some graffiti.

This location is against a green screen.

 

Another  different location, in the car.

Another location on a train track. In these 4 screenshots, the audience can see 4 different locations which makes it interesting to watch for the audience.

Negatives:

To improve on the music video it needs more narrative to it. This is because although there are lots of different scenes and lots of different locations, it is hard to pick out a common narrative or to understand what the actual story is. Therefore, to improve it, they need to make it more obvious to the audience what the actual narrative is. This will help to engage the audience and keep them engaged throughout.

Also, although very minor, at times there were some framing problems.

The music video that I am analysing is below.