The main purpose of a music video is too
- To help the artist’s and band’s tracks be heard globally, on a mass scale.
- To help promote the band, providing a visual representation of the band.
- To ensure people remember the song and video ( A very good example of this would be the song 'Thriller ' by Michael Jackson. This is because everyone remembers the song and the dance.
- Music Videos are a platform for film makers – film makers associated with artist
- To invoke a reaction ( A prime example would be Miley Cyrus 'Wrecking Ball'. The video to this song has been in the media and lead to controversy regarding the singer.
- To provide the audience with an incentive to see the band live
- To lead to more sales
- They’re used for an extension of income, keeping the artist or band in the public eye, after the album release. Ideally increasing sales of their album.
- To link a song to a Film/TV series (An example of this would be the Friends theme tune, 'I'll Be There For You' which everyone now tends to put with the TV series 'Friends'.
By carrying out this research it will help me to understand why I am making a music video, which in turn will help me to ensure that I can progress and make a music video that is doing what it should be and meeting all the aims of which I should aim to hit based on what a music video is expected to do.
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