Notes on what a digipack and magazine advertisement are and their importance

Digipacks:

A digipack is a type of packaging for CD's or DVDs, typically made from cardboard with an internal plastic holder for one or more discs'

They are important as they often have artists artwork on them and/or credits, song titles and sometimes images of the artist.

Some examples of digipack's can be found below:

Arctic Monkeys Digipack

Magazine Advertisement:

Magazine adverts are designed to promote a product. In terms of music, a magazine advert may be used to advertise and promote the release of a new single or album, or even just marketing the artist, and make people aware of them or up and coming tours. Overall the main objective of a magazine advert is to promote something that the artist has produced, and in turn motivate and make people want to go out and purchase the product. The main aim is to then sell the product, which makes money for the artist.

Magazine adverts are important as they are a way of marketing there music and products, which is what makes the artist money. Without magazine advertisement, the artist wouldn't be able to present there products to there target audiences, which would mean the audience would never be aware of the artists new product.

Recently however, it has increased in popularity for artists to market there products in different ways. With social platforms such as Facebook and Twitter being the main one, as they can specifically target certain people. Other ways of marketing music products are billboards, posters, websites and TV. These are all other ways that artists can use, however TV can be expensive so only mainstream artists use this as they can afford to do so. This means in recent, the dependence on magazine adverts has decreased, however is still a key way of artists showing the world there music.

NME Music Magazine

Q Music Magazine

Above are two examples of mainstream music magazines that artists use to have there adverts in to promote there products.

This is an example of a magazine advert. This was taken from the online edition of the Q magazine. It is a prime example of how music artists, in this case Devlin, has used Q magazine to promote his music.

 The advert above was taken from Q magazine. It is very simple and to the point, including the artists name, name of the single and release date. It also includes the album name and official website address. Overall, this is an effective advert as not only does it inform the audience that they can listen and download his new single on the 8th August, but it also informs them that at a later date, he will be releasing an album but keeps the audience in suspense by not revealing an exact date.

Carrying out this research was very important as it allowed me to get an insight into what the uses and main aims and objectives are of using digipacks and magazine adverts. It helped me understand how these two items should work in harmony with each other, and in turn should help to sell the music/music video. It is important that both these products are effective in order to catch the audiences eye and make them want to go out and buy the album or watch the music video. Overall, it has made me see why producing professional standard digipacks and magazine adverts are so important and how they can help to influence they way the audience perceives my product.