Tuesday 17 March 2015

Initial Notes on Music Artist Poster

Posters are used as a promotional tool, the idea is that they can inform audiences of something that the artist is doing, whether it be releasing a new song, new tour or just to get people aware of the band. They can be very effective if done well and are well thought out. Below are some examples..

Very simple yet effective. The poster is advertising Taylor Swift's tour called 'Red'. The color theme matches the name of the concert, which helps the audience remember the name of the concert. Also in the background we can see the rough outline of Taylor Swift and it is made to look as though she is performing, helping inform the audience that the poster is promoting her upcoming tour. 

This poster is very different to the one above. This particular poster is promoting a specific song of Kayne's, called 'Stronger'.  The image shows Kayne West showing his arm muscles with the speech bubble saying 'Stronger' in capital letters. This makes it clear to the audience the song and the artist and what it is they are promoting.  Some song lyrics can also be seen at the bottom. This is a more specific poster with is directed towards the promotion of a particular song, opposed to a tour or concert. 

This poster is promoting Led Zeppelin. The first thing I noticed about the poster is the British theme that it had too it, having connotations to the fact they may be targeting a British audience. Other than this it could connote that they are proud to be British and like to show off the fact they originated in London, England in 1968. This particular poster isn't that clear and as an audience viewing it, it isn't clear exactly what they are promoting. Instead it could just be a poster promoting the band as a whole. 

Similar to the first poster of Taylor Swift, although it isn't as clear, this Eminem poster is advertising either an up and coming tour date of his or a release date of a song called 'Not Afraid'. The poster uses two images of Eminem himself so it is clear in that respect of who it is that the poster is promoting. The typography is good too however it doesn't tell the audience exactly what it is the poster is actually promoting. Overall the poster is okay, but could be improved. 

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