Tuesday 28 October 2014

Real Media Texts 1 (Music Videos) - Justin Timberlake TKO


Song
The Narrative
Settings
Number Of Shots
Transitions Used
Representations Seen
Justin Timberlake- TKO
Starts in house. Camera focuses on woman. Woman gets in car and leaves the house. Appears to drag man along behind car. Flashbacks to house scenes showing the man and woman fighting. At the end of the video, roles have reversed, and although it was made to look like it was the man being dragged, and left outside in a large expanse of open land, turns out to be the woman.
The main settings are the house and the car dragging the man along which is set outside. There is a 50/50 split of camera time for each roughly. The settings are used effectively as the
2 main shots. Inside the house and outside with the car. They would have all been filmed at one time, even more so due to costumes remaining the same throughout. This shows that the artists probably would have been on set and filmed it all in a very short time period (a day or two). This footage would then be edited and broke down into lots of shorter pieces, as we can see from the video and then get the split between two different scenes.
Cut- Directly cut from one scene to another. An example of this can be found at 30-31 seconds.
 
Fade to Black- Used at the very end of the video, at 6.37.
Non-Stereotypically, Woman is seen to be dominant. However, roles are then reversed back to the stereotypical at the end of the video at 6.18 till 6.37 where we can see the woman has actually been left and now looks weak and powerless.
 
Woman are seen as sex objects in the video, starting at 3.56 until 4.56.
 
By the end of the video, it turns out, throughout the whole video, the roles are in reversal, and that in real life it is the other way around to how we see it in the video. By the end of the music video to the audience it becomes evident of this.

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