When an audience watches a music video, they want certain things from it. Usually this is what would attracts an audience to watch a music video.
Entertainment is usually a key reason that people watch a music video. Also it may interest them. Every music video will usually attract different audiences however based on what is in the music video.
Therefore when creating a music video it is important that you understand what target audience you are aiming your music video at, so that you can include key things that will attract this particular audience.
When we produce our music video we have to consider our demographic as well, by doing this it will ensure that we know what target audience we are aiming our music video at. This is very important as without doing this, we won't know our exact specific audience, resulting in a music video that isn't well targeted. This could mean a poorer uptake of our music video.
Music videos will often include things in them too that will entice an audience to watch the music video. This may be by including key features that entice an audience due to it being fresh in the media or because it was once in the media and caused a lot of attention. Other things that may entice an audience could be the use of cross media convergence, using things from other films or media texts that will all help to attract audiences and engage them. Another popular way is to include celebrities in a music video (celebrity endorsement) as this will be a big pulling factor in getting mass audiences to watch a music video.
